Online casinos are no different than other businesses in the sense that they are out to make a profit from their customers. There isn’t one single business that will offer great discounts and free products without an ulterior motive behind it. When it comes the no deposit bonuses offered by online casinos, it may seem that it is all very straight and innocent. However the truth behind free deposit bonuses is that they actually work out to be a very lucrative marketing strategy for the online casinos.

Not every player will go on to open a real account with a deposit once their free games are used up. However, when the player signs up in the first place in order to claim the free deposit bonus, they are required to submit their personal contact details such as email. This information is then added to the casino’s prospect list for a future purpose.

The no deposit bonus is without doubt the most effective way to draw in potential new customers. Out of all those who sign up to claim the free bonus, there will be a percentage that goes on to sign up for money based membership. No deposit bonuses are therefore a means to draw in customers as nobody will refuse something if it is free but they will go on to pay if they become hooked on the game. Apart from looking at only the plus points of a no deposit bonus, try to look at some of the drawbacks as the free gift may just turn into an expensive nightmare.